50+ active resellers
A 4-tier channel programme covering Tier-1 cities, industrial corridors, and Tier-2/3 expansion.
For OEM vendors
Bring your security product to India. We'll handle the channel.
If you're an OEM looking to scale into India without standing up your own sales, channel, and pre-sales infrastructure — Foxelpie is the value-added distributor that does it for you.
What you get
Channel reach, pre-sales depth, compliance fluency.
Everything an international OEM needs to land and expand in the Indian enterprise market.
Pre-sales engineering
Certified engineers who can demo, scope, POC, and design integrations on your product — without your team needing to fly in.
CERT-In, DPDP, RBI alignment
We map your product's control surface to India's regulatory frameworks so BFSI and government buyers can adopt without friction.
Licensed fulfilment
INR billing, GST invoicing, local logistics for hardware, MSP-style entitlement management for software.
L1/L2 support
Your technical L2 stays global; we own L1 triage in IST business hours with named engineers per reseller.
Joint GTM & MDF
Co-branded webinars, customer events, lead-gen campaigns funded through your MDF allocation — measured against pipeline.
What we expect from you
A real partnership — not a re-seller agreement.
We invest engineering bandwidth, channel-development time, and marketing budget. We work best with vendors who reciprocate.
Onboarding investment
Product training for our pre-sales engineers, deal-registration system access, technical escalation path to your L3, and access to your demo / lab environment.
Commercial commitment
A signed distribution agreement, defined margin structure (target: 22–35% for VAD), and MDF allocation we can deploy quarterly against agreed pipeline goals.
Marketing co-investment
Joint case study development, co-branded collateral for the Indian market, and named participation in 2–4 events per year (we host, you keynote).
Channel-friendly behaviour
No direct-to-customer sales in India for accounts we've registered. Clear deal-protection rules for our resellers. Reasonable price stability.
Categories we onboard
Where Foxelpie has channel depth today.
Strongest fit if your product sits in one of these categories — but we're open to adjacent areas.
Endpoint security
Network & perimeter
Cloud-native security
Email security
SIEM & SOAR
Identity & PAM
Data security & DLP
OT / ICS security
Compliance / GRC
Onboarding timeline
From signed agreement to first deal in 90 days.
Realistic milestones we hold ourselves to, with shared accountability on both sides.
Day 0 → 30
Plumbing
Distribution agreement signed. Product SKUs loaded into our ordering system. Pre-sales team certified on your product. Demo environment provisioned. Channel announcement sent to reseller network.
Day 31 → 60
Pipeline build
Co-branded reseller enablement webinar. 8–12 qualified leads from our existing reseller pipeline. POC engagements with 2–3 enterprise prospects. First case study identified.
Day 61 → 90
First wins
First closed deals through reseller channel. Initial MDF deployment for joint marketing. Quarterly business review with mutual GTM plan for next 12 months.
Apply
Tell us about your product.
A real human reads every application. We'll respond within 2 business days with a yes / no / "let's talk" — no auto-replies.